Retail Media Glossary

A defined group of consumers sharing common characteristics, used to target advertising to the most relevant shoppers.

The defined time period after an advertising exposure during which a conversion or purchase is credited to that advertisement.

The set of measures taken to ensure that advertising content appears in contexts that are appropriate and consistent with a brand's values.

The cost an advertiser pays per one thousand impressions of their advertisement.

The ability to directly connect advertising exposure to actual purchase outcomes using a retailer's own transaction data.

Technology used by advertisers and agencies to purchase advertising inventory across multiple publishers through a single interface.

Software that manages the scheduling, distribution, and playback of content across a network of digital display screens.

Scheduling advertising or content to display only during specific times of day to maximise relevance and effectiveness.

The amount of time a shopper spends in front of a digital screen or in a specific area of a store.

Digital advertising displayed on screens in public or semi-public spaces, including retail stores, shopping centres, transit hubs, and street furniture.

Data collected directly by an organisation from its own customers through owned channels such as loyalty programmes, apps, and purchase history.

The minimum CPM price a media owner will accept for programmatic advertising inventory, below which bids are rejected.

The percentage of available advertising inventory that is successfully sold and filled with paid content.

A limit placed on how many times a specific advertisement is shown to the same audience within a defined time period.

A location-based technology that triggers advertising actions when a device enters or exits a defined geographic boundary.

Targeted audio advertisements broadcast through a retailer's in-store speaker system to influence shoppers at the point of purchase.

A single instance of an advertisement being displayed to an audience, used as the fundamental unit of measurement in digital advertising.

A unified approach to retail media that integrates advertising across both digital (online) and physical (in-store) retail touchpoints.

The automated, data-driven buying and selling of Digital Out-of-Home advertising inventory using real-time bidding technology.

Verified, timestamped logs confirming that a specific advertisement was displayed on a specific screen at a specific time.

An advertising platform operated by a retailer that allows brands to reach shoppers across digital and physical touchpoints.

A content management system purpose-built for scheduling, managing, and monetising advertising across a retailer's in-store digital media network.

An auction-based mechanism for buying and selling digital advertising impressions instantaneously as they become available.

The ability to monitor, diagnose, and manage digital signage screens and media players from a centralised platform without physical site visits.

A metric that measures the revenue generated for every dollar spent on advertising, used to evaluate campaign efficiency.

Technology used by media owners to manage, sell, and optimise their advertising inventory across multiple demand sources.

The percentage of total advertising time or impressions on a screen network that a specific brand or campaign occupies.

AI-powered computer vision technology that measures audience attention, dwell time, and demographic data from digital signage screens.

A measure of whether an advertisement had the opportunity to be seen by a real person, based on defined exposure thresholds.